Framework · 2018–2024 · Platform Wars

Web3 frontends

Wallet popups as UX. A subculture with real tech under a mountain of token incentives.

Web3 frontends faded when token prices stopped subsidizing user acquisition and wallet UX still insults humans. Some infrastructure persists; the "replace the internet" narrative did not. Designers went back to buttons that work without MetaMask.

Case studies

Context

Frameworks fought for the runtime

Front-end frameworks consolidated power; TypeScript became table stakes; Next and friends absorbed routing, data, and deploy gravity. Serverless and Jamstack rebranded old ideas with better CDNs, then cooled when auth and personalization refused to stay static. Blockchain-for-CRUD and big-bang rewrites collected dumb budgets. The winners were boring platforms with ecosystems — React gravity, Rust where systems care, Vite for greenfield bundling. The losers were narratives that skipped product-market fit or treated every App Router rewrite as destiny.

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Opinionated history · not a ranking